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Online Digital Marketing Course with Certifications.
Personalized Online Digital Marketing Course is taught by industry experts in a comprehensive & question-oriented format.
4,000+
Students Trained
100%
Placement Assistance
0%
EMI Option Available
1-1
1-On-1 Mentoring
Key Highlights of Digital Marketing Program
- Placements Assured
- 0% EMI Option Available
- 100% Internship Guaranteed
- 1-on-1 Student Mentorship
- Certification
- CXOs Workshop
- Tool Based Learning
- Business Establishment
Learn more about this Digital Marketing Program
Digital Marketing Syllabus
- Understanding Digital Marketing
- Understanding Domain
- Hosting – Values, Qualities, Sources
- Digital Marketing Channels
- Online Earning Sources
- Understanding Audience, Traffic, Engagement, Leads, Conversions
- Domain Name Selection
- Introduction to Graphic Designing
- Types of Graphic Designing
- Shaping, Design & Illustration
- Typography
- Graphic Designing Softwares & Tools
- Background of:
• Photoshop
• Corel Draw
• Illustrator
• InDesign
• Adobe Dreamweaver
• Adobe Flash
• Adobe Audition - Getting started with Canva
- Working on Canva
- Introduction to WordPress
- Website Functionality, Purpose, Deliverability
- Webpage and Content
- WordPress Installation and Key Measures
- Theme Selection and Setup
- Theme Functions & Features
- Exploring Plugins
- Securing WordPress with Important Plugins
- Setting Up Blueprint of Ideal Pages 10. Working on category, menu, settings, etc.
- Case Studies
- Working on WordPress Toolkit
- Introduction to WordPress
- Website Functionality, Purpose, Deliverability
- Webpage and Content
- WordPress Installation and Key Measures
- Theme Selection and Setup
- Theme Functions & Features
- Exploring Plugins
- Securing WordPress with Important Plugins
- Setting Up Blueprint of Ideal Pages 10. Working on category, menu, settings, etc.
- Case Studies
- Working on WordPress Toolkit
- Undertsanding Algorithms and Working
- Why Search Engine Updates Algorithm?
- How Core Updates + Minor Updates affect your site
- Case Studies
- Search Engine Penalties
- Major Google Algorithms – Panda
– Penguin
– Hummingbird
– Mobile
– RankBrain
– Medic
– Bert - SERP Positioning
- Major Untold Technique to find Google Algorithm Update
- Social Media Presence – Importance & Logics
- Optimising social channels using keywords
- Top Recommended Guides by Top Influencers
- Understanding Multiple Channels – Facebook
– Instagram – LinkedIn
– YouTube
– WhatsApp – Tumblr
– Quora
– Medium
– RSS
– (As Per Trend) - Content Planning
- Designing Content Calender
- Best Tools for FREE to develop content
- Understanding Analysis (as per each platform)
- Understanding Facebook Insights
- How to use FB Business
- Logics of Terminoligies
– Campaign
– Ad Sets
– Ads
– Types of Goal
– Conversions - Foundation & Setting Up FB Business for Ads
- Increasing Results using Facebook Pixel
- Defining Audience
- Working on Ad Lifecycle
- Case Studies
- Designing Different Ad Copies
- Budget Planning
- LinkedIn for Jobs
- LinkedIn for Business
- LinkedIn for Networking
- Creating powerful LinkedIn Profile
- Understanding LinkedIn Business Tools
- Profile SEO
- Outreach Techniques
- Working on Booleans, Variables, Sales Navigator
- Create and Launch a Sequence
– Automated Email with Variables
– Social Touch on LinkedIn
– Manual Email with Personalized Snippet
– Automated Email with Vidyard Video 10. Best LinkedIn Outreach Messaging Strategies to be ahead of Competition - Beginner’s Guide to Sales Pitch and Outreach Templates
- Essential Steps to Prepare Before Launching an Automated LinkedIn Outreach Campaign
- Ceate a successful Telegram channel with many members.
- Telegram channel growth.
- Get more engagement with your Telegram channel.
- Build an audience and a brand on the Telegram channel.
- Promote your Telegram channel and individual posts like a marketing professional would.
- Working of Data Sharing on the Internet
- Privacy Checkup & Revised Integration
- Understanding Insights
- What are cookies and cache?
- Creating customised goals
- Funnels
- Integrating Google Ads, E-commerce, AdSense
- Analyzing Reports for higher results
- Best Practises
- Case Studies
- Introduction to Affiliate Marketing
- Benefits of Affiliate Marketing
- Amazon Affiliate Program
- Amazon Affiliate Program Account setup and integration with the site
- Various types of Affiliate Programs
- Choosing the right Affiliate Network
- Introduction to affiliate marketer Journey
- Affiliate marketing monetization
- Role of social media marketing in affiliate marketing
- Affiliate Marketing Program creation
- Introduction to eCommerce Marketing
- Platforms to develop eCommerce Site
- Steps to start an eCommerce site.
- Introduction to Shopify
- Setting up a Shopify account
- Adding products to Shopify & create categories
- Setting up themes to the Shopify account
- Shopify Payment Gateway Integration
- eCommerce best practices
- Introduction to WooCommerce – WordPress
- Adding products on WooCommerce & create categories
- Setting up theme to the WooCommerce account & create a homepage
- Product Listing
- eCommerce Analytics
- Types of Content
- Working on Content Planning
- Understanding Audience & Engagement
- Planning Engagements
- Setting Up Multi Channels
– Quora
– Medium
– Social Media
– Email Newsletter - Competitor Analysis
- Basics of Content Writing
- Art of Writing & Content Creation
- Key Aspects to maintain in Content Deliverability
- Understanding Keywords
- Logic Behind Keyword Optimisation
- Concept of Plagiarism
- SEO Basics
- Introduction to SERPs
- Working of Search Engines
- Cracking the Logics of Keyword/Keyphrase
- Keyword Planning Tools
- Functioning of Keywords
- Type of Keywords
- Alternative to Google
- Keyword Research
- Keyword Placement v/s Stuffing
- URL Structuring
- Tags Nomenclature
– Meta Tags
– Image Naming, Captioning
– ALT Texts
– Heading Tags
– Robots txt. - Anchor Text & Linking
- Link Building Practises
- Internal Linking
- External Linking
- Understanding Silo Pages
- Silioing Practises
- Sitemaps – Key Aspects to Note
- Sitemap Generation
- Indexing
- Google Search Console Setup
- Search Engine Webmasters
- Local SEO Ranking
- Optimising Google Maps
- Understanding Google My Business
- Integrating Website, Social Platforms for Local SEO
- Best SEO Practises
- Case Studies
- Brand Name v/s Product Display Importance
- Key Differences
- Why Optimisation?
- Why Advertisements (Marketing)?
- Better source for traffic?
- What to promote?
- Clarifying Terminologies
– CPC
– CPM
– Overall Budget
– Daily Budget
– Impressions
– Engagement
– A/B Testing
– Audience
– Inventory
– Target/Goal/Objective
– CTR
– CPA
– CPL
– Leads
– PPC
(many more as per platforms)
- Importance of Business Profile
- Self Brand v/s Company Name
- Promotions v/s Campaign
- Working on Tags
- Setting up Autoresponders
- Integration with FB Business
- Moment Marketing
- Coping up with Trends
- Designing Instagram Relevant Ads 10. Case Studies
- Understanding Twitter
- Tools to measure your Twitter Influence: TweetDeck, Klout, etc
- Logics of Twitter Marketing
- Tools Needed
- Twitter Ads, Cards, Videos
- Campaign Types
- Case Studies
- Video Creation Tools
- Types of Videos
- Understanding Video Resolutions & Impact in Ads
- Essentials of Video Editing
- Clips and Mixing
- Working with Transitions
- Tuning the Audio
- Working with Effects
- Saving Projects
- Filming v/s Raw Editing
- Emails in 2030 – Peeking into Future
- Bulk Email Sender v/s Email Marketing
- Pros and Cons of Bulk Emails
- Types of Email Marketing
- Data collection and validation
- Utilising the best mailer softwares & tools
- Setting up email campaigns
- Automate bulk sending
- Working with Autoresponders
- Best Practises in Email Marketing
- How to avoid going into spam box
- How to land in inbox
- ROI Improvisation using A/B Testingn
- Case Studies
- Understanding Negative Keywords
- Evaluating Campaign Stats
- Optimizing using conversion report
- Optimizing using keywords v/s performing keywords
- Optimizing non-performing keywords
- How to decrease CPC
- Working on Advanced Settings
- Ad Scheduling
- Ad Delivery
- Working on Ad Placements
- Utilising Planner Tools
- Competitive Analysis & Strategies
- AdSense
- Affiliate
- Ebook Creation and selling
- Course Creation
- Selling AdSpace
- Paid Promotion of Blogs
- Sponsored Posts
- Lead Generation for Businesses
- Selling Premium Content
- Freelancing Top Guides
- Online Consultation Program
Tools You’ll Master
Start Your Digital Marketing Career with our Digital Marketing Program
Super Mentors
And Trainers
Get mentored by Directors, VPs and Heads of top companies and heavyweights of the advertising industry.
Pramod
Jassoria
CEO, Techiegigs
13+ Years Experience
Shivam
Bhateja
Facebook Ads Expert
12+ Years Experience
Divya
Gandotra
Founder, EMIAC Tech.
11+ Years Experience
Yogesh
Gupta
Founder, Outreachdeal
10+ Years Experience
Shubham Nalin Gupta
B.O.D, CIPL
10+ Years Experience
Priya Yashwant Singh
Brand Manager
7+ Years Experience
Our Students Work With
Manali Mulay
Content Writer
Dushyant Singh
Influencer Marketer
Manjari Jaiswal
Category Manager
Vivek Panchal
Branding Manager
Neha Singh Gour
Social media strategist
Utkarsh Agarwal
Founder, Rddresswala & Rutvah
Ashutosh Gupta
Founder, N.N.
Exports
Manvi Golecha
Owner, SilverHub Jewellery
Vibhore Bhargava
Founder, EMIAC Media
Dev Belani
Founder, Rajshri Creations
Nishi Patel
Placed in Ireland
Ninad Kajrolkar
Social Media Manager
Ankit Chauhan
Business Associate
Anshul Sagar
Intern, Techiegigs
Aayushi Panchal
Intern, Techiegigs
Student Reviews
Select & Start Learning
Professional Program
₹ 35,000/-
Key Highlights
- Flexible Live Classes
- 3-Months Duration
- Freelancing E-Book
- Tool Based Learning
Specialization Program
₹ 50,000/-
Key Highlights
- Internship Guranteed
- 6-Months Duration
- 1-On-1 Mentoring
- No Cost EMI
Grad-1 Mastery Program
₹ 90,000/-
Key Highlights
- 100% Placement Assistance
- 9-Months Duration
- Personalized Classes
- CXOs Workshops