Master AI-Powered Performance Marketing in just 4 Weeks
Join India’s Most Trusted AI-Powered Performance Marketing Course.
Tired of generic marketing campaigns that yield minimal results?
Don't Miss This Golden Opportunity
Why Learn
Performance Marketing
Engaging Hands-On Learning
Practical Industry Experience
Attractive High-Paying Roles
Globally Recognized Certification
Abundant Career Opportunities
Lucrative Freelancing Options
Our Alumini Work Here
Tools You Will Learn
Who Is this Course For?
Digital Marketers
Marketing Professionals
Students & Freshers
Freelancers
Social Media Marketers
Marketing Agency
Your Journey to certificate starts here
Week:1 Introduction
Overview of Performance Marketing
What is performance marketing?
Key differences between traditional and performance-based marketing.
Understanding of Marketing Channels
Introduction to PPC, CPC, and CPA.
Key platforms: Google Ads, Facebook Ads, and other advertising networks.
Setting Up The Foundation
Creating marketing objectives and key performance indicators (KPIs).
Audience targeting and segmentation basics.
Practical Task
Define marketing goals and set up a basic campaign in Google Ads or Facebook Ads.
Week:2 Campaign Creation & Optimization
Building Effective campaigns
Structuring campaigns: Ad groups, keywords, and ad copywriting.
Landing pages: Designing pages that convert.
A/B testing basics for ads and landing pages.
Understanding of Marketing Channels
Google Ads: Search, Display, and Video campaigns.
Facebook & Instagram Ads: Creating campaigns with pixel tracking.
Budget Management
Allocating budgets across campaigns and channels.
Introduction to bid strategies and cost optimization.
Practical Task
Create a live campaign on Google Ads or Facebook Ads with proper targeting, ad creatives, and a landing page.
Week:3 Performance Tracking and Analytics
Tracking Campaign Performance
Understanding key metrics: CTR, CPC, CPA, ROAS, and Conversion Rates.
How to set up conversion tracking with Google Analytics and Facebook Pixel.
Analyzing Data
Using data to optimize ad performance.
Identifying underperforming areas and applying corrective actions.
Customer journey and attribution modeling.
Introduction to Retargeting
Building retargeting campaigns to nurture leads and drive conversions.
Retargeting strategies for different platforms.
Practical Task
Analyze your ongoing campaign’s performance and make data-driven optimizations.
Week:4 Performance Tracking and Analytics
Scaling Campaigns
When and how to scale a campaign.
Managing larger budgets without compromising ROI.
Advanced Techniques
Lookalike audiences and advanced audience segmentation.
Ad creatives: Dynamic ads and personalization techniques.
Exploring native advertising platforms like Taboola and Outbrain.
Future Trends in Performance Marketing
AI-driven marketing and automation.
Emerging platforms and opportunities.
Final Project
Develop and execute a complete performance marketing strategy for a mock business, including campaign setup, tracking, and optimization. Present your results and learnings.
Earn Your Certificate for Success
Your Journey To Certification starts here
Overview of Performance Marketing
- What is performance marketing?
- Key differences between traditional and performance-based marketing.
Understanding of Marketing Channels
- Introduction to PPC, CPC, and CPA.
- Key platforms: Google Ads, Facebook Ads, and other advertising networks.
Setting Up The Foundation
- Creating marketing objectives and key performance indicators (KPIs).
- Audience targeting and segmentation basics.
Practical Task
- Define marketing goals and set up a basic campaign in Google Ads or Facebook Ads.
Week 2: Campaign Creation & Optimization
Building Effective campaigns
- Structuring campaigns: Ad groups, keywords, and ad copywriting.
- Landing pages: Designing pages that convert.
- A/B testing basics for ads and landing pages.
Deep Dive into Platforms
- Google Ads: Search, Display, and Video campaigns.
- Facebook & Instagram Ads: Creating campaigns with pixel tracking.
Budget Management
- Allocating budgets across campaigns and channels.
- Introduction to bid strategies and cost optimization.
Practical Task:
- Create a live campaign on Google Ads or Facebook Ads with proper targeting, ad creatives, and a landing page.
Week 3: Performance Tracking and Analytics
Tracking Campaign Performance
- Understanding key metrics: CTR, CPC, CPA, ROAS, and Conversion Rates.
- How to set up conversion tracking with Google Analytics and Facebook Pixel.
Analyzing Data
- Using data to optimize ad performance.
- Identifying underperforming areas and applying corrective actions.
- Customer journey and attribution modeling.
Introduction to Retargeting
- Building retargeting campaigns to nurture leads and drive conversions.
- Retargeting strategies for different platforms.
Practical Task
- Analyze your ongoing campaign’s performance and make data-driven optimizations.
Week 4: Performance Tracking and Analytics
Scaling Campaigns
- When and how to scale a campaign.
- Managing larger budgets without compromising ROI.
Advanced Techniques
- Lookalike audiences and advanced audience segmentation.
- Ad creatives: Dynamic ads and personalization techniques.
- Exploring native advertising platforms like Taboola and Outbrain.
Future Trends in Performance Marketing
- AI-driven marketing and automation.
- Emerging platforms and opportunities.
Final Project
- Develop and execute a complete performance marketing strategy for a mock business, including campaign setup, tracking, and optimization. Present your results and learnings.
Earn Your Certificate for Sucess
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
FAQ
Yes, this is a live online course where you can interact with instructors in real time, ask questions, and participate in discussions with fellow learners.
Absolutely! All sessions are recorded and made available to you so you can revisit them anytime at your convenience.
There are no strict prerequisites for this course. However, having a basic understanding of digital marketing concepts or familiarity with online platforms will be an advantage.
Yes, the course emphasizes practical learning. You will work on real-world projects, case studies, and hands-on assignments to apply the concepts you learn.
You will receive dedicated support throughout the course, including access to instructors for doubt clarification, a discussion forum for peer interactions, and post-course guidance to help you apply your knowledge effectively.
Join India's Top Performance Marketing Program & get
- 100% Practical Live classes
- Access to an exclusive SuperTeam of Performance Marketing expert mentors
- Lifetime access to class recordings, handouts and other materials.
- Super In-depth curriculum to make you industry-ready in just 4 weeks
- Practical assignments to get hands-on learning
- 1-on-1 support even after the course ends
- Learn Gen AI-Powered Content and Tools.
Total Program Fee
35,000
Achieve More, Spend Less
Take advantage of this premium program at an unbeatable cost. Gain access to industry-level training, exclusive resources, and expert mentorship — all designed to make you a performance marketing pro.