In traditional search, queries act as the bridge between user needs and relevant content. Conversely, Google Discover places content before users realize their needs, driven by the alignment between content and user interests.
Embrace Mobile Optimization
Embrace Mobile Optimization
Given Google Discover's mobile exclusivity, optimizing mobile-friendliness is paramount.
Foster Entity-Based Content
Foster Entity-Based Content
Utilize tools like Entity Explorer to discern relationships between your brand and various entities, fostering deeper connections with users.
Tap into Trends
Tap into Trends
Monitor trending events and themes, optimizing your content and social sharing buttons for maximum impact.
Curate Relevant, Valuable, and Engaging Content
Curate Relevant, Valuable, and Engaging Content
Identifying intersections between topics enhances personalization. Exploit current events for added resonance.
Monitor Performance
Monitor Performance
Gauge Discover content performance via the Performance Report for Discover. This report furnishes insights into impressions, clicks, and click-through rates for content featured on Discover