Google Discover Engagement Strategies

Google Discover Engagement Strategies

In traditional search, queries act as the bridge between user needs and relevant content. Conversely, Google Discover places content before users realize their needs, driven by the alignment between content and user interests.

Embrace Mobile Optimization

Embrace Mobile Optimization

Given Google Discover's mobile exclusivity, optimizing mobile-friendliness is paramount.

Foster Entity-Based Content

Foster Entity-Based Content

Utilize tools like Entity Explorer to discern relationships between your brand and various entities, fostering deeper connections with users.

Tap into Trends

Tap into Trends

Monitor trending events and themes, optimizing your content and social sharing buttons for maximum impact.

Curate Relevant, Valuable, and Engaging Content

Curate Relevant, Valuable, and Engaging Content

Identifying intersections between topics enhances personalization. Exploit current events for added resonance.

Monitor Performance

Monitor Performance

Gauge Discover content performance via the Performance Report for Discover. This report furnishes insights into impressions, clicks, and click-through rates for content featured on Discover 

Unlock Google Discover's Secrets Now!

Unlock Google Discover's Secrets Now!