Over 10 years we help companies reach their financial and branding goals. Engitech is a values-driven technology agency dedicated.

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411 University St, Seattle, USA

engitech@oceanthemes.net

+1 -800-456-478-23

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TECHIEGIGS DIGITAL
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Everything is going digital, and so should you. Upskill yourself for better career opportunities by harnessing the power of the most rapidly growing markets.

Clients demand more out of you? Let us help you with the right knowledge and strategies to fulfil your client requirements.

Why wait for appraisals when you can demand them? Update yourself with the latest market trends and knowledge to bring your creativity.

Pandemic taught us that one doesn't need to step out of the house to earn money. Learn from our app in your phone and we'll give you 100+ ways to generate income.

Diversify your work portfolio by nurturing skills in diverse fields to multiply your earnings.

Reach upto lakhs of potential customers to scale up your business to make it a profitable one.

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Curriculum

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  1. Marketing Importance
  2. About Digital Marketing and its scope in future
  3. Understanding Search Engines
  4. How and where to utilize DM skills
  5. Website Importance and how it helps it to scale
  6. Niche & Domain Name Selection
  7. Case Study: Facebook, Amazon, GoDaddy
  1. Domain name registration process
  2. Types of Website and its importance
  3. Social media account/ page creation i.e LIFT (LinkedIn, Instagram, Facebook, Twitter)
  4. Case Study: OYO Rooms, Fevicol, Zomato, BB Ki Vines
  1. Content Management System
  2. Introduction to Plesk panel
  3. WordPress introduction & installation
  4. Preparing website sitemap
  5. Theme Selection and Setup
  6. Working on category, menu, settings, etc.
  7. Webpage and its content
  8. Exploring Plugins
  9. Working on WordPress Toolkit
  10. Website security (SSL)
  11. Case Study: Popular Websites created with wordpress
  1. Introduction to Graphic Designing
  2. Need for Designing
  3. Types of Graphic Designing
  4. Getting started with Canva
  5. Working on Canva
    • Shaping, Design & Illustration
    • Typography
    • Elements
  6. Case Study: Websites with great designs
  1. Why branding is imporatant?
  2. Logo Designing
  3. Color Palette
  4. Preparing a Tagline
  5. Case Study: Cadbury, Nike, Apple
  1. Website Functionality
    – Purpose & Deliverability
    – Research about competitor
    – Homepage designing tips & tools
  2. Theme Functions & Features
    – Customization of theme, post, pages, etc.
  3. Elementor
    – Setup Elementor
    – Working and editing
    – Formating tips
  4. Case Study: GoDaddy, Walt Disney, Mr Porter
  1. Content Architecture
    – Types of Content and its importance
    – Content generation ideas and tools
    – Tips to write engaging content
    – Concept of plagiarism
    – Basics of Blog writing
  2. Case Study: Bucket Brigade
  1. Keyword Research
    – About keyword research
    – Types of KW
    – Tools for keyword planning & research
    – Process of finding the best KW
  1. On-Page SEO?
    – What is On-Page SEO?
    – Factors of On-Page SEO
    – Head Section Optimization
    – Meta Tag Optimization
    – Tags
  2. SEO-Friendly Content Writing
    – Heading Optimization
    – Keyword Density, Spamming, and Stuffing
    – LSI (Latent Semantic Indexing)
    – Image Optimization
    – Link Optimization
  3. Using Yoast Seo Plugin
    – Installation and Setting
    – Working
    – Understanding
  4. Case Study: Voice Search, Video Search, Google Ranking
  1. Setting up GSC
    – Verifying site ownership
    – Understanding the GSC panel
  2. Sitemap Submission
    – Generation Sitemap
    – Analyzing Indexing status
    – Robots.txt setup
  3. Understanding Reports
    – Crawling & Resolving errors
    – URL inspection tool
    – Using reports in GSC
    – Improving search appearance
  1. Setting up GA
    – Analytics account signup
    – Properties & Apps setup
  2. Understanding Terminologies
    – New Users v/s User Retention
    – Bounce Rate & Average Time Duration
    – Page Sessions & Conversions
    – Goals & User Acquisition
    – Traffic: Sources, Medium & Data
    – Behaviour
  3. Goal
    – Setting up campaign
    – Data Collection & Processing
    – Analysis tools & techniques
    – Concept of retargeting
  1. About Off-Page SEO
    – What is Off-Page SEO?
    – Why Off Page is Important?
  2. What Are Backlinks?
    – Backlinks Creation Methods
    – Difference Between Do Follow and No Follow Backlinks
  3. Page Ranking
    – What is Google Page Rank
    – How To Increase Google Page Rank
  4. SEO Of-Page Checklist
    – Web Directory Submissions
    – Social Bookmarking
    – Article Writing & Submission
    – Comment Writing
    – Guest Blogging
    – Forum Posting
    – Link Exchange (one-way, two-way, and three-way)
    – Search Engine Submissions
  1. google
  2. bing

– Google Business Listing (Google Maps)
– NAP (Name, Address & Phone)
– Account creation on B2B platforms

  1. Social Media Presence
    – Importance & Logics
  2. Understanding Multiple Channels
    – Facebook
    – Instagram
    – LinkedIn
    – YouTube
    – WhatsApp
    – Twitter
    – Quora
    – Medium
  3. Setting up accounts
    – Content Planning & Designing Content Calendar
    – Optimizing social channels using keywords
    – Understanding Analysis (as per each platform)
  4. Case Study: Nike, Amul, Starbucks
  1. Key Differences
  2. Why Optimisation?
  3. Why Advertisements (Marketing)?
  4. Better source for traffic?
  5. What to promote?
  6. Clarifying Terminologies
    – CPC
    – CPM
    – Overall Budget
    – Daily Budget
    – Impressions
    – Engagement
    – A/B Testing
    – Audience
    – Inventory
    – Target/Goal/Objective
    – CTR
    – CPA
    – CPL
    – Leads
    – PPC
    (many more as per platforms)
  1. Understanding Facebook Insights
  2. How to use FB Business
  3. Logics of Terminologies
    – Campaign
    – Ad Sets
    – Ads
    – Types of Goal
    – Conversions
  4. Foundation & Setting Up FB Ads manager
  5. Increasing Results using Facebook Pixel
  6. Defining Audience
  7. Working on Ad Lifecycle
  8. Case Studies
  9. Designing Different Ad Copies
  10. Budget Planning
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  1. Importance of Business Profile
  2. Self Brand v/s Company Name
  3. Promotions v/s Campaign
  4. Working on Tags
  5. Setting up Autoresponders
  6. Integration with FB Business
  7. Moment Marketing
  8. Coping up with Trends
  9. Designing Instagram Relevant Ads
  10. Case Studies
  1. LinkedIn for Jobs
  2. LinkedIn for Business
  3. LinkedIn for Networking
  4. Creating a powerful LinkedIn Profile
  5. Understanding LinkedIn Business Tools
  6. Profile SEO
  7. Outreach Techniques
  8. Working on Booleans, Variables, Sales Navigator
  9. Create and Launch a Sequence
    – Automated Email with Variables
    – Social Touch on LinkedIn
    – Manual Email with Personalized Snippet
    – Automated Email with Vidyard Video
  10. Best LinkedIn Outreach Messaging Strategies to be ahead of Competition
  11. Beginner’s Guide to Sales Pitch and Outreach Templates
  12. Essential Steps to Prepare Before Launching an Automated LinkedIn Outreach Campaign
  1. Understanding Twitter
  2. Tools to measure your Twitter Influence: TweetDeck, Klout, etc
  3. Logics of Twitter Marketing
  4. Tools Needed
  5. Twitter Ads, Cards, Videos
  6. Campaign Types
  7. Case Studies
  1. Create a successful Telegram channel with many members.
  2. Telegram channel growth.
  3. Get more engagement with your Telegram channel.
  4. Build an audience and a brand on the Telegram channel.
  5. Promote your Telegram channel and individual posts like a marketing professional would
  1. Setting up your channel
  2. Exploring the youtube studio dashboard
  3. Elements of a perfect youtube video
  4. Step-by-step guide to uploading in the proper manner
  5. Using tubebuddy
  6. What, why & how – Livestreaming
  7. Ways to Monetizing your channel
  8. Using analytics to grow subscribers

11. Understanding website optimization
12. Understanding how browsers render content
13. Optimizing images, videos
14. Optimizing code
15. Minifying HTML, CSS, and JavaScript
16. Compressing data with GZIP
17. Optimizing file caching & Leveraging CDNs

  1. Overview of Google Ads
  2. Inorganic Search Results Criteria
  3. Understanding PPC Ads
  4. Setting Up Google Ads Account
  5. Type of Ad Campaigns
    – Search
    – Display
    – Shopping
    – Video
  6. Quality Score
  7. Ranking via Google Ads
  8. Understanding Bids, CTR, Targeting, Campaigns
  9. Working on Different Campaign Levels
  10. Preferred Bidding Strategy
  11. Creating a quality attractive campaign
    – Ad Metrics
    – URLs
    – Compelling Ad Copy
    – Case Studies
  12. Exploring Google Merchant Center
  13. Advanced Bid Strategies
  14. Flexible Bid Strategies
  15. Ad extensions
  16. Conversion Tracking
  17. Campaign Optimisation
  18. Competitor Analysis
  19. Remarketing Techniques

1. Concept of Funnels
2. Understanding Insights
3. Analyzing Reports for higher results
4. Understanding Negative Keywords
5. Evaluating Campaign Stats
6. Optimizing using conversion report
7. Optimizing using keywords, performing keywords & non-performing keywords
8. How to decrease CPC
9. Working on Ad Placements
10. Competitive Analysis & Strategies

  1. Emails in 2030 – Peeking into Future
  2. Bulk Email Sender v/s Email Marketing
  3. Pros and Cons of Bulk Emails
  4. Types of Email Marketing
  5. Data collection and validation
  6. Utilising the best mailer software & tools
  7. Setting up email campaigns
  8. Automate bulk sending
  9. Working with Autoresponders
  10. Best Practises in Email Marketing
  11. How to avoid going into the spam box
  12. How to land in the inbox
  13. ROI Improvisation using A/B Testing
  14. Case Studies
  1. Landing Page
  2. Products Page
  1. Introduction to Affiliate Marketing
  2. Benefits of Affiliate Marketing
  3. Amazon Affiliate Program
  4. Amazon Affiliate Program Account setup and integration with the site
  5. Various types of Affiliate Programs
  6. Choosing the right Affiliate Network
  7. Introduction to affiliate marketer Journey
  8. Affiliate marketing monetization
  9. Role of social media marketing in affiliate marketing
  10. Affiliate Marketing Program creation
  1. Understanding website optimization
  2. Understanding how browsers render content
  3. Optimizing images, videos
  4. Optimizing code
  5. Minifying HTML, CSS, and JavaScript
  6. Compressing data with GZIP
  7. Optimizing file caching & Leveraging CDNs
  1. Introduction to eCommerce Marketing
  2. Platforms to develop eCommerce Site
  3. Steps to start an eCommerce site.
  4. eCommerce best practices
  5. eCommerce Analytics
  1. Introduction to Shopify
  2. Setting up a Shopify account
  3. Adding products to Shopify & create categories
  4. Setting up themes for the Shopify account
  5. Shopify Payment Gateway Integration
  6. Introduction to WooCommerce – WordPress
  7. Adding products on WooCommerce & create categories
  8. Setting up the theme for the WooCommerce account & creating a homepage
  9. Product Listing
  1. Davsy Functions
  2. What is a Content Aggregator?
  3. Concept of Linking, Backlinking, and promotions
  4. Working with Davsy
  5. Davsy Installation in WordPress
  6. Davsy Setup Basics & Do’s
  7. Troubleshooting Guide in Davsy
  8. Setting up post categories and blog categories
  9. Working on what to show to audiences
  10. Understanding different types of content in Davsy
  11. Identifying the best websites
  12. How to make 1 Million Impressions in Davsy
  13. How to make your site clickable via Davsy Featured Image
  1. AdSense
  2. Affiliate
  3. Ebook Creation and selling
  4. Course Creation
  5. Selling AdSpace
  6. Paid Promotion of Blogs
  7. Sponsored Posts
  8. Lead Generation for Businesses
  9. Selling Premium Content
  10. Freelancing Top Guides
  11. Online Consultation Program
  1. Interpersonal Skills
  2. Portfolio Building
  3. Presentaion (PPT)

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The lectures are 100% live interactive sessions with our trainer so that you can clear your doubts on the go.

If there is a genuine reason, you will be provided backup lecture of the missed lecture for the next 3 days to study and complete your assessment.

You will be given another attempt alongwith counselling or even repeat lecture in form of backup video so that you can study again and get your learning on point.

Yes, you will be given study material in form of pdfs and also the presentation used by the trainer with lifetime access.

If you’ve passed the assessments with flying colors, we will love to have you on board with us.

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The course if of 3 months which included assessments, mid-term tests and also project submission.

There will be a total of 3 lectures per week.

Yes. At the time of enrolment you can select your preference of time and days as per availability.

After successful completion of the course, you’ll be getting recording of all lectures to refer them in the future.

We’ll also be assisting you with the same to startup your career in the way you want.

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