Introduction to the world of Technology and Digital education

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Doubt Clearing Session

Every Week

Video Tutorials

200+ videos

Efforts

7-10 Hours per WEEK (recommended)

Fees

Rs. 17,699 /- (inclusive of GST)

Program Format

ODL (Online Digital Learning)

Key Program Highlights

Great Learning System & Specially Designed Content

Placement Assistance from GoDaddy Academy

Learn Anywhere, Anytime at Your Comfort

Live Project And Assessment

Access to GoDaddy's listing of certified learners

Certification by Godaddy Academy

Digital Marketing Tools & Platforms covered

GoDaddy Academy strategically associates itself with 'MS Dhoni"

GoDaddy Academy Certification Brand Value

Faculty from Wharton

Jonah Berger

Marketing Professor at the Wharton School at the University of Pennsylvania

Raghu Iyengar

Associate Professor at The Wharton School of the University of Pennsylvania

David Bell

Xinmei Zhang and Yongge Dai Professor of Marketing at The Wharton School at the University of Pennsylvania

Pete Fader

Frances and Pei-Yuan Chia Professor of Marketing at The Wharton School and the co-founder of Zodiac (zodiacmetrics.com)

Eligibility Criteria

For Whom

Eligibility

Faculty

Learn from team of world-class faculties having years of experience as digital marketer.

Mr. VIKRANT BHARGAVA

He is the Ex-Head of Social and Digital Community, Reliance Jio Infocomm with overall digital and social marketing strategist with overall 19 years of experience in digital-social, sales and marketing.

Mr. VIKRANT BHARGAVA

He is the Ex-Head of Social and Digital Community, Reliance Jio Infocomm with overall digital and social marketing strategist with overall 19 years of experience in digital-social, sales and marketing.

Mr. VIKRANT BHARGAVA

He is the Ex-Head of Social and Digital Community, Reliance Jio Infocomm with overall digital and social marketing strategist with overall 19 years of experience in digital-social, sales and marketing.

Mr. VIKRANT BHARGAVA

He is the Ex-Head of Social and Digital Community, Reliance Jio Infocomm with overall digital and social marketing strategist with overall 19 years of experience in digital-social, sales and marketing.

Mr. VIKRANT BHARGAVA

He is the Ex-Head of Social and Digital Community, Reliance Jio Infocomm with overall digital and social marketing strategist with overall 19 years of experience in digital-social, sales and marketing.

Mr. VIKRANT BHARGAVA

He is the Ex-Head of Social and Digital Community, Reliance Jio Infocomm with overall digital and social marketing strategist with overall 19 years of experience in digital-social, sales and marketing.

Mr. VIKRANT BHARGAVA

He is the Ex-Head of Social and Digital Community, Reliance Jio Infocomm with overall digital and social marketing strategist with overall 19 years of experience in digital-social, sales and marketing.

Mr. VIKRANT BHARGAVA

He is the Ex-Head of Social and Digital Community, Reliance Jio Infocomm with overall digital and social marketing strategist with overall 19 years of experience in digital-social, sales and marketing.

Mr. VIKRANT BHARGAVA

He is the Ex-Head of Social and Digital Community, Reliance Jio Infocomm with overall digital and social marketing strategist with overall 19 years of experience in digital-social, sales and marketing.

Industry Insights

Industry Insights from our Career Partner CutShort.io -

Get exclusive career opportunities in Digital Marketing domain via our partner CutShort.io-

Total companies hiring

5000+ including

100+ including

Actively hiring in Digital Marketing domain

Why Choose GoDaddy Academy

What you will learn in this course

200+ Videos | Lifetime Access | Regular updates to the course modules

  • Overview of Digital Marketing as an Industry
  • Categories of Online Marketing

  • Basics of Search Engine Optimization (SEO)
  • Content Planning (Writing Skills)
  • Content Writing (Development)

  • Basics of Adobe illustrator
  • Basics of Adobe photoshop

  • Online themes, plugins and Widgets
  • WordPress Templates

  • Introduction
  • Visual and Aesthetics
  • Content Optimization
  • Compatibility
  • Usability
  • Backend Optimization
  • Speed Optimization
  • Creating Responsive apps & websites

  • Creating posts and pages
  • Formatting text
  • Publishing and scheduling posts
  • Adding images, audio, and video
  • Bulk editing posts and pages
  • Customizing themes and menus
  • Using widgets
  • Extending WordPress with plugins
  • Editing user profiles
  • Configuring settings
  • Getting new readers
  • Keeping WordPress up to date and secure
  • Managed Word Press

  • Understanding website optimization
  • Understanding how browsers render content
  • Measuring performance
  • Optimizing images
  • Optimizing code
  • Minifying HTML, CSS, and JavaScript
  • Compressing data with GZIP
  • Optimizing file caching & Leveraging CDNs

  • Fundamentals of Social Media Marketing
  • Nature of each Social Media Platform and audience characteristics
  • Resources and efforts needed by a company
  • When should you outsource
  • How to measure Social Media Marketing ROI
  • Social Media marketing tools
  • Campaign Management
  • Inventory Management
  • Social Media Marketing Execution Strategy: resources and efforts needed by a company, also when should you outsource
  • Social Media Marketing Execution needs

  • Difference between organic and paid marketing
  • Facebook page creation
  • Setting up the brand page based on business
  • Facebook Post
  • Best practices of Posting
  • Setting autoresponses in Inbox section
  • Chat bot integration in Facebook messenger

  • Introduction to Instagram
  • Difference between personal & professional account.
  • Business Account setup.
  • Best practices of organic Instagram promotions
  • Check the insights.
  • Post promotion on Instagram
  • Case study

  • Introduction to LinkedIn
  • Difference between paid and organic promotions
  • Company page creation
  • Post on LinkedIn
  • Best practices
  • LinkedIn Sales Navigator

  • Introduction to Influencer Marketing
  • Case Study
  • Best Practices
  • Business benefit from influencers
  • Best platforms for starting influencer marketing

  • Introduction to Blogging
  • Choosing blogging platform
  • com as a blogging platform - its pros and cons
  • Setting up WordPress.com account and buying of domain
  • Creation of WordPress Post
  • 5 Step plan to succeed in blogging
  • Role of analytics in blogging
  • com analytics
  • Self hosted WordPress Blog on your domain
  • Benefits of self hosted WordPress blog
  • Google Analytics
  • Blogging best practices

  • Blog monetization
  • Explaining Google Adsense
  • Setting up Google Adsense account and integration with the website
  • Best practices for maximum returns

  • Introduction to Affiliate Marketing
  • Benefits of Affiliate Marketing
  • Amazon Affiliate Program
  • Amazon Affiliate Program Account setup and integration with the site
  • Various types of Affiliate Programs
  • Choosingright Affiliate Network
  • Introduction to affiliate marketer Journey
  • Affiliate marketing monetization
  • Role of social media marketing in affiliate marketing
  • Affiliate Marketing Program creation

  • Introduction to eCommerce Marketing
  • Platforms to develop eCommerce Site
  • 7 steps to start an eCommerce site.
  • Introduction to Shopify
  • Setting up a Shopify account
  • Adding products to Shopify & create categories
  • Setting up themes to the Shopify account
  • Shopify Payment Gateway Integration
  • eCommerce best practices
  • Introduction to WooCommerce
  • Adding products on WooCommerce & create categories
  • Setting up theme to the WooCommerce account & create homepage
  • eCommerce Analytics
  • Marketing Automation using Zapier

  • Types of campaign
  • Campaign planning
  • Creating Facebook Ad campaign
  • Remarketing campaigns on Facebook
  • Facebook Ad and different campaigns
  • Choosing correct marketing objective for a campaign
  • Traffic campaign on Facebook
  • Leads campaign on Facebook
  • Conversion campaign on Facebook
  • FB pixel
  • Remarketing Campaigns
  • Case study

  • Basics of Google Ads
  • Optimizing the Ads Account

  • LinkedIn Ad Account
  • Types of LinkedIn Campaign
  • LinkedIn ad traffic campaign
  • LinkedIn lead ads campaign
  • LinkedIn website conversion campaign
  • Campaign performance
  • Case study discussion

  • Google Analytics & its application

  • Website types & terminologies
  • Understanding Hosting Market
  • The Art of Pitching
  • Product Positioning
  • Pricing Models
  • Negotiation techniques
  • Structuring Sales proposals
  • Customer Service Concepts
  • Managing Customer
  • Automate Routine Tasks

  • Setting up email campaigns
  • Email marketing using GoDaddy

  • Digital Marketing Advance concepts
  • Integrated Campaign Thinking and Planning
  • Online Reputation Management
  • Monetizing the inventory
  • Google chrome extensions

Career Assistance

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1. Fill up the Application Form

2. Screening call from Admission Director's Office basis on Profile

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3. Final Application to be shared with Admission Committee for final selection

Program Fees

₹ 17,699 /- (All-Inclusive)

One Time Payment

₹ 17,699 /-

(All-Inclusive)

Interest Free EMI Plans

Partnered with

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Enroll to start the preparatory session now

Learning Outcomes

By the end of the program, you will be able to

Frequently Asked Questions

Yes, the program is entirely ODL.

Our interactive learning platform will connect you with peers and in-house subject matter experts for enhanced learning. You will get access to a personal mentor and guide throughout the program to solve your doubts / queries. Also, there will be regular interactive sessions with faculty through live webinars, personal hangouts to get clarification on subject matter.

No, you will not have to spend extra money on study material as all the required learning material will be made available through (LMS)

Yes, we provide career assistance through our recruitment partners and prepare you to be interview-ready as per the current industry requirements towards the end of the program.

Yes, you will get access to the course content even after you complete the program. All the video lectures and reading content will be provided on the LMS.

No, there is no refund policy for the program. Fees once received by Techiegigs will not be refunded.

You can write to us on care@techiegigs.com and we will connect you with an admission counsellor as soon as possible