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Digital Marketing
types of email marketing

How many types of email marketing?

Email marketing is sending targeted messages to people who sign up to hear from a business. It’s like a digital flyer in your inbox. There are two types of email marketing. 1. Inbound email marketing. 2. outbound email marketing

First, we will understand that What is email and types of email marketing? Email is like digital mail. You send messages electronically to other people’s email addresses.

Now let’s understand types of email marketing-

‚ÄčImagine email marketing as having a conversation with your favorite store, but instead of phoning you, they send you a personalized message.

That’s the gist! It’s a digital marketing strategy where businesses use email to connect with potential and existing customers. Here’s the breakdown:

  • Businesses build an email list: This is like a phonebook but with email addresses instead of phone numbers. People sign up to receive emails from the business, usually by giving their email address on a website or in-store.
  • Businesses send targeted emails: Not everyone wants the same information. Imagine a sports store sending emails about baseball gear to someone who only cares about basketball. That wouldn’t be very useful! So, businesses try to tailor their emails to the interests of the people on their lists.
  • Emails can be about anything: Businesses can use different types of email marketing campaigns to
    • Spread the word: They can announce new products, sales, or store openings.
    • Offer discounts and coupons: Exclusive deals can entice people to buy.
    • Share interesting content: This could be blog posts, articles, or even recipes related to their products.
    • Stay in touch: Regular emails help keep the business in the customer’s mind.

Types of email marketing?

types of email marketing

Inbound Email Marketing

Inbound email marketing focuses on attracting subscribers and nurturing leads with valuable content. This types of email marketing is permission-based, meaning people willingly sign up to receive emails from a business. Here are some common inbound email marketing campaigns:

  • Welcome emails: A series of emails sent to new subscribers to introduce them to the brand, its products or services, and its value proposition.
  • Onboarding emails: A sequence of emails designed to educate new users about a product or service and help them get started.
  • Transactional emails: Emails are sent automatically based on user actions, such as order confirmations, shipping notifications, and password reset requests.
  • Newsletters: Regular emails that contain a mix of content, such as company updates, industry news, blog posts, and promotional offers.
  • Abandoned cart emails: Emails sent to customers who have added items to their shopping cart but have not completed the purchase.
  • Re-engagement emails: Emails sent to inactive subscribers to win them back and rekindle their interest in the brand.
  • Promotional emails: Emails that promote products or services, such as discounts, coupons, and limited-time offers.

Tools for email marketing

Several email marketing tools can help you manage your campaigns. 

Mailchimp: A well-known platform offering a user-friendly interface for designing emails and managing subscribers.

Sender: This platform boasts a generous free plan with unlimited contacts and allows sending a good number of emails each month.

Zoho Campaigns: Another feature-rich option with a free plan that supports a decent list of subscribers.

Here are some examples of types of email marketing campaigns categorized by their goals:

Nurturing Leads:

  • Welcome Series: An e-commerce clothing store might send a welcome email with a discount code for new subscribers. The next email could showcase popular outfit combinations, followed by an email with styling tips. This series educates new subscribers and encourages them to explore products.

Promotional Offers:

  • Flash Sale: An electronics store might send an email announcing a limited-time sale on laptops, highlighting key features and including a countdown timer to create urgency.


  • “We Miss You” Email: A fitness app might send an email to inactive users offering a free personalized workout plan or exclusive access to new content to reignite their interest.

Sharing Valuable Content:

  • Monthly Newsletter: A travel agency might send a monthly newsletter featuring blog posts about hidden travel gems, destination guides, and exclusive travel deals for subscribers.

Transactional Emails:

  • Order Confirmation: An online bookstore sends an email confirming an order, providing an estimated delivery date and a link to track the shipment.

Remember, these are just a few examples of types of email marketing campaigns. The possibilities for email marketing are vast, and the best campaigns will tailor content and offers to resonate with the specific audience.

types of email marketing

Outbound Email Marketing.

Outbound types of email marketing involves sending emails to a purchased or rented list of contacts who may not be familiar with the sender. This type of email marketing is considered unsolicited and can be perceived as spam if not done carefully. Here’s an example of outbound email marketing:

Cold emails: Emails sent to potential customers who have not had any prior interaction with the sender.

types of email marketing

It’s important to note that outbound email marketing needs to be done carefully and ethically to avoid being considered spam. Here are some best practices for outbound email marketing:

  • Target the right audience: Make sure your email list is relevant to your product or service.
  • Personalize your emails: A generic email is less likely to get a response.
  • Offer value: Your email should provide something of interest to the recipient, such as a free consultation or a helpful tip.
  • Be clear and concise: Get straight to the point and make it easy for the recipient to understand what you’re offering.
  • Provide an opt-out option: People should be able to unsubscribe from your emails if they’re not interested. 

In conclusion, email marketing offers a powerful and cost-effective way to connect with your target audience, build relationships, and achieve your marketing objectives. You can use various types of email marketing campaigns and tools to target your audience. It’s a versatile tool that can be integrated seamlessly into your overall marketing strategy.

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