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Digital Marketing Search Engine Optimization
Google Discover

Maximizing Google Discover: Strategies for Content Optimization

As a seasoned search engine optimization specialist, you’re well aware of the pivotal role content plays in catering to user intent. But what happens when users need clarification about the information they’re seeking? In 2018, Google introduced a solution with the launch of Google Discover. Formerly known as Google Feed, this feature capitalizes on user […]

Digital Marketing Search Engine Optimization
Search Generative Experience

Exploring Creativity and Innovation in Search Generative Experience

Since the launch of ChatGPT and the subsequent advancements in AI technology, the field has seen significant developments. Google introduced the Search Generative Experience (SGE), an AI-powered search beta, while ChatGPT integrated powerful search capabilities through the Bing plugin. Google also unveiled its own AI chatbot, Bard. While AI discussions continue, the initial excitement has […]