What is Web Analytics and How to Setup it? Digital Marketing Web Analytics is also known as Google Analytics. Web Analytics refers to the process of collecting, measuring, analyzing, and reporting data from your website to understand and optimize its performance. This data includes metrics like page views, user sessions, bounce rates, and conversion rates. […]
In digital marketing, knowing your audience and improving your strategies are crucial for success. Google Tag Manager and Google Analytics are two important tools that empower marketers to track, analyze, and optimize their campaigns effectively. Although they may look alike, they have different functions and benefits. This blog will explain what each tool does, how […]
Google Analytics is a useful tool that tells you how people use your website. It keeps tabs on visitors, revealing where they’re from, what they check out on your site, and what they like. This information helps you choose what’s working well and what needs fixing on your website. Think of it as a map […]
In today’s digital age, a website is essential for businesses and individuals. However, more than simply having a website is required to achieve success online. You need to track and analyze your website’s performance to understand your audience and optimize your online presence truly. This is where Google Analytics comes in. Google Analytics is a […]