Marketing
Web Analytics

What is Web Analytics and How To Setup it?

What is Web Analytics and How to Setup it? Digital Marketing Web Analytics is also known as Google Analytics. Web Analytics refers to the process of collecting, measuring, analyzing, and reporting data from your website to understand and optimize its performance. This data includes metrics like page views, user sessions, bounce rates, and conversion rates. […]

Marketing
Performance Marketing

How to build a winning Performance Marketing Strategy

Have you ever questioned why your marketing budget seems to dissipate without yielding the desired results? Now, envision a scenario where every rupee invested generates measurable outcomes such as clicks, leads, or sales. This is the essence of Performance Marketing—a transformative approach that ensures every effort directly contributes to success. Whether you are a business […]