Have you ever questioned why your marketing budget seems to dissipate without yielding the desired results? Now, envision a scenario where every rupee invested generates measurable outcomes such as clicks, leads, or sales. This is the essence of Performance Marketing—a transformative approach that ensures every effort directly contributes to success. Whether you are a business […]
Performance marketing vs Digital marketing is the big picture, using various online channels to reach and connect with audiences. Performance marketing drills down within digital marketing, focusing on measurable results like sales and leads from those channels. Let’s understand by example: Imagine you’re trying to grow your book-selling business. You have two teachers who can […]